ICON offers more than just a Willys Reproduction

The Icon CJ Series - Willys CJ3B

If you’ve heard of the ICON CJ Series, then you probably know that these babies are expensive, starting at a cool $50,000 (approximately) for a turnkey Icon CJ3B, then up to a possible $100,000 with optional kits ranging from $15-$27,000, but what do they offer consumers that the original Willys CJ-3B didn’t?

Posing the question, “What is your fancy?” to potential clients, ICON designer John Ward opens the floor for creative freedom and improvement in these ultra-custom vehicles, providing a rare opportunity for those who can afford it. These “throwbacks” are loaded with both classic style and modern performance, and are even designed with environmental impact in mind. The CJ3B’s 260-horsepower GM EcoTec motor makes fuel emissions so low that the vehicle is deemed exempt from smog laws. But don’t let that fool you, this revised version of the CJ3B can go almost anywhere, with 31 or 33″ tires, 4:10.1 axles, 2.72:1 low range gears and two locking differentials. With 45-degree approach and departure angles, the ICON CJ3B will crawl over just about anything you have in mind…

Then consider the paint job, or the non-paint job for that matter. Icon’s Cardinal powder coat blend, available in seven colors (theoretically) will never wear out, so to clean these “Dogs”, as Mr. Ward calls them, all you have to do is mix up some Formula 409 and water (1:1), and off you go!

Offered in “new school” and “old school” versions, the Icon CJ3B includes options such as the “XJACK”, an award winning jack design that is safer and easier to use than a Hi-Lift, has an 8,000 lb. capacity and inflates via a hose connected to the tailpipe. Rear seat options for the CJ3B include an original style removable bench seat, with three point seat belts (New School) or two point lap seat belts (Old School).

The frame is a 2″x4″x.140″ mandrel bent wrinkle free frame rail that supports the platform specific coil-over suspension, while the all-new steel body “captures the original Willys character but with even greater longevity and resistance to the elements. The body is built by hand, and finished by hand by the leaders in replacement Jeep and Willlys body parts for over four decades.”

Still in awe, I could tell you so much more about these landmark Willys re-creations, but you are probably ready to get back to work, or grab a coffee, or get in your Willys and take a spin, so let’s just say that from head to steel toe, the Icon CJ3B is packed with imperial design, utilitarian innovation, and downright love that only your momma could match.

For more information on the Icon CJ3B, or other vehicles available in the CJ & FJ Series, visit the Icon Homepage. For details on the CJ3B model, visit http://www.icon4×4.com/overview/cj/models.

If you are looking for, Willys Jeep Parts,  Willys replacement partsWillys body parts and much more for your 1941-1971 Willys vehicle, you have come to the right place! Don’t forget to check out our sister site, LiveOffroad, an online site dedicated to offering the lowest prices on parts and accessories for 1976+Up CJ & Wrangler! Live Well. Offroad Better.

The 2010 Great American Jeep® Rally

Mark your calendars for the upcoming 2010 Great American Jeep Rally at the Four Town Fairgrounds in Somers, CT.

When: October 3rd, 2010, 9:00 AM – 4:00 PM
Where: Four Town Fairgrounds, Somers, CT
Admission: $10 per Jeep® (includes up to 5 occupants) and $5 per spectator (FREE for 12 & Under)

Activities: An RC Rock Garden, hosted by the CT RC Rock Crawlers, RTI ramps and other Jeep® activities for your off-roading curiosity and pleasure.

Jeep and Willys Awards will be given for Off-Road,  Street, Beater, Antique, Military and others, so take the opportunity to parade your ride, driven, towed or pushed into the show!

Vendors will be present, and raffles will take place throughout the day that are rumored to include items such as a Lift-Mate Wheel Lift and Off-Road Base from Hi-Lift and an Exclusive hand knit reversible Jeep hat!

(Below) Rock Garden Vid from 2009 Great American Jeep® Rally

If you are looking for, Willys Jeep Parts,  Willys replacement partsWillys body parts and much more for your 1941-1971 Willys vehicle, you have come to the right place! Don’t forget to check out our sister site, LiveOffroad, an online site dedicated to offering the lowest prices on parts and accessories for 1976+Up CJ & Wrangler! Live Well. Offroad Better.

“Auburn MB” – Earliest Known Civilian Jeep Test

1942 "Auburn" MB Jeep - Earliest Known Civilian Jeep Test

This 1942 “Auburn” MB Jeep is the earliest known documented “civilian” jeep. While there are drawings commissioned by I.B. Hazelton showing potential postwar uses for the jeep in the fall of 1941 and a photo of Willys-Overland president J.W. Frazer in a MA with a private 1942 Ohio license plate, this was a specially factory prepared MB whose purpose was to be a test vehicle for a series of agricultural tests outside the factory. In April 1942, the USDA’s Farm Tillage Machinery Laboratory located at Auburn, Alabama sponsored a test to see if the jeep could be used as a light tractor to perform various tasks around the farm. The Army supplied a Ford GPW for the test and Willys-Overland sent a specially prepared MB along with 2 of their test drivers (Don Kenower and Cy Martin). The Auburn MB is this specially prepared MB. While the total story of what happened after the tests is still being researched, it was left behind by Willys-Overland probably for further testing in Auburn and it surfaced again in Georgia in the late 1970’s. At the present time, even though its serial number is in the range of the early slat grilles (late February 1942), it has an incorrect slat grille.  The slat grille was changed at the time of the Auburn tests since the stamped grille was now standard at the time of the tests.  The original grille that was on the jeep during the tests will be re-installed soon. Other non-original parts will also be replaced.

1942 "Auburn" MB Jeep - Rear View

One of the interesting modifications is a cutout in the front floor to gain access to the rear of the transfer case.  The patch is definitely factory made to fit around the transmission area and has provisions for the gas tank strap.  The bottom of the patch has no evidence of the wide reinforcement hat channel that runs though that area so it isn’t a cut out of a regular MB floor.


The tests were well covered in the period press of the time. The USDA issued a press release entitled “First of Post-War Salvage Tests Shows Jeep Could be Used on Farm,” May 27, 1942 that first informed the public of the tests. The magazine Country Gentleman ran a 2 page article on the tests in their June 1942 issue. Popular Science also ran a 2 page article in January 1943.

In the Popular Science article, they show the Auburn MB (with its Ohio dealer tag), pulling a dynamometer to measure the ability of the jeep to pull a weight without slippage. The jeep is pulling one of the vehicles (“cars” they call them) that is running on the rails (I-beams) that separate adjacent soil bins. In this test, it was able to do that at 1300 lbs. The soil bins still exist and are being used at the laboratory (now known as the USDA-ARS National Soil Dynamics Laboratory).

To read the full article, and see more pictures of the “Auburn MB”, visit http://www.willys-overland.com/auburn.htm. A special thanks to Todd Paisley for contributing this story to the Kaiser Willys Blog. Check out another Kaiser Willys restoration blog post where you can learn more about the history of his CJ-2 Prototype